https://www.stacybakermasand.com/home daily 0.75 2024-04-01 https://www.stacybakermasand.com/work daily 1.0 2024-04-03 https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711991793460-BQNY9FR25RZL82I1IOYN/357656232_871339384588455_5393567611152697613_n.jpg Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711991794647-HDYKUL45WUN2WP9JC8AN/363299776_797517395152075_6159207032123060280_n.jpg Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/472d2a87-a299-4a54-a151-b1a3d4108859/bucket-list.jpg Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711993353255-BAY1CPQM7HBLPISYYSKB/femme.jpg Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/ed94899b-49d8-4680-a45a-ccc18dc7ba3b/LGHLB483.jpg Work - haus labs | lady gaga provided brand + product positioning | vision, mission, pillars | product naming | voice, tone, messaging strategy + development | style guide | retailer decks | product + site copy https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/7b16156e-baa4-40f8-98a5-7c34edd728f9/418614267_762436912599068_3021327358414753816_n.jpg Work - below 60 created naming | naming strategy + architecture | voice, tone + messaging development | taglines + copywriting for site, packaging https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/58e3ac55-a369-43f7-805c-e86be182ab1a/below+60+shipper+box+copy.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711482989422-KC04BXR7Y5NU77TT5OB8/IMG_8383.jpg Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711483150148-642RSVCOTJNDMSU8Q5TI/JLB+group+shot.png Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1712160987233-J0JMVS5OS7CDV8MMK4UV/JLB_BrandBook_083021-13%2Bcopy.jpg Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711992814129-AE1WZFFYKAMKZND93PCK/Screenshot+2024-04-01+at+1.33.22%E2%80%AFPM.png Work - Drew Review https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/9662a151-bd2e-4c7a-a10c-6049530dfbfb/Lunatic-Femme-Moods-Creative-Video_3.gif Work - lunatic femme created luxury lingerie brand from idea to execution, including brand book + retail decks | voice development | naming | packaging, product + site copy | brand story | managing outside agencies https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/9a0352e9-a6a1-4cf0-b453-d369607fd390/BN-IJ976_0513se_M_20150513061414.jpg Work - sephora responsible for 360° editorial direction | brand identity development, voice, messaging + tone creation for new products, limited-edition kits + brand programs | naming | seasonal product development | trendspotting | voice, messaging, naming + content strategy for in-store initiatives a la Beauty Studio, Beauty Insider program, digital, social channels, mobile launch, ratings & reviews. https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711484160396-77WVDXAR6MNS0EZEMF1A/E4GJmSCVUAksXQS.jpg Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711484160446-RKQCZN4A51QLSTDI5ESR/Screenshot+2024-03-26+at+4.13.09%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711484159471-6PKAOGFK1GBBIJIEISEK/98hhvucagu_MEDIUM_93fead74-0f3e-480f-99d9-48264235293f+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711728814262-GG9ZDUVJE6BTWZ7FCX0L/lip-haus.gif Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711991326582-VNVCF83K0SOZHHO16R7I/honest.gif Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711734878136-JGQ9YZXTIM3ZKE4UNITG/6B5dAdrv46Be76sEi7OIJr+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711735125642-Y9OIMS2W9MCG1B21T45M/2FlN6yW3vHrbHdlgBJaMcF+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711993262762-2C6IVKESXDQJHNJVYDPQ/Screen%2BShot%2B2017-05-24%2Bat%2B11.03.34%2BAM+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/c2407e95-404c-4b0d-b7cf-cad6989db800/honest-2.jpg Work - honest beauty responsible for brand, voice, messaging + tone development | 360º campaign creation | content + copy direction from concept to omnichannel execution (DTC, 800 target stores, amazon) for all platforms including ecommerce, digital, video, mobile + retail | product naming for color, skincare + hair care | all copywriting all touchpoints https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711728492532-5DW00C5IORDNS3R2RBG9/Sephroa-5th-Ave.jpg Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711729099277-RDK95IDWQ4LIRBYK56BP/living-proof043.jpg Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711728459505-8WZCD41A00TUNBL9MZME/Sephora-Favourites-Give-Me-Some-Lip-e1525194448729+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711728480158-P4GOM7OVT8XTKCPDPL59/1*BqJPlgyzEsexlPy-tPhQ3A.jpg Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711389124922-MI28QBLCVXEHHN9NBS49/jlo.jpg Work - jlo beauty created brand positioning | vision, mission, pillars | voice + messaging development | naming for brand, product lines + line extensions | 360º campaign strategy | Sephora launch assets https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/396b3361-ea46-4d04-a6dd-3fbabbe6175b/315254287_200411082398416_365471412572489246_n.jpg Work - kind science by ellen developed brand + product positioning | naming | vision, mission, pillars | voice, tone, messaging strategy + development | brand book + style guide https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711729311884-FX3E6ZE6EBBWBZQ95YRQ/EL_KSEC_GIF_1080x1350_Opt-1.gif Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711729551011-CWUMM4HKVL6AFLGPPSEU/Screenshot+2024-03-29+at+12.24.39%E2%80%AFPM+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711730169076-FT7WVL7IPESYVCBJJWCL/kindscience.gif Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711730256035-PNS00N5Q2K2OCLZ4KAZY/STACY+BAKER+MASAND+_STORYTELLER+FOR+BRANDS%2C+BUSINESSES+%2B+CELEBRITIES-19+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711389123735-F22CAXSAKVIZWP6I4AOB/contact.jpg Work - I give heart, soul + voice to brands, businesses + books With more than 15 years focused on best-in-breed celebrity, brand, business and media clients, my expertise lies in bringing their stories to life. My work starts with future-ready brand development from concept to execution, giving them heart, soul, voice and personality. Once we’ve built the foundation, I help launch brands to the world through full-stack creative strategy, campaign creation, 360° messaging and roll-up-your-sleeves copywriting. https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/71d4979b-9869-410f-9442-a2f320af4027/BEST-BODY.jpg Work - Your Best Body Now New York Times bestseller Harlequin—2010; writer so, yeah, 50 really is the new 30 if you’re tosca reno. i collaborated with this bestselling author, fitness model and weightlifting champion to share her secrets in going from an unhealthy, 200+ pound woman to a slim, sexy fitness expert killing it on the competition circuits — all after she hit 40. this included developing a book proposal that led to a publisher bidding war, architecting the book map and contents, interviewing the author and managing the project through to delivery as well as writing the bestseller. result: Your Best Body Now stayed on the NYT bestseller list for nine straight weeks. https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/0c16c26f-2d1e-4be2-aa75-d6273d10528a/BULLETPROOF.jpg Work - Bulletproof Amazon bestseller 2017; editor when racecar driver, justin peck, pulled the trigger of a gun he pressed into his temple and it refused to fire, he set out to remove the stigma associated with mental illness. justin — also an entrepreneur, two-time patent holder and public speaker with barely a high school diploma — came to me with a finished memoir about living with undiagnosed bipolar disorder. we worked together to extract more of his inner journey and weave that heart into his story to give light and language to the extreme emotional highs and lows of his condition. result: an amazon bestseller written in two fonts/colors (one representing his thoughts and actions, the other his feelings) to give readers an unprecedented lens into his bipolar experience. https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/a3d39279-58a8-4643-a86e-1563563a8937/books+copy.jpg Work - The Rockstar Remedy: A Rock & Roll Doctor's Prescription for Living a Long, Healthy Life HarperCollins—2015; writer what’s it really like to party like a rockstar? rock doc, dr. gabrielle francis, can tell you firsthand after spending years touring with the world’s hottest bands and musicians. in this book, she shares the same remedies she used on the most extreme lifestyles on the planet — musicians — to keep them healthy and on stage performing night after night for decades (’cuz no asses in seats means no pay days). my role included interviewing dr. g and musicians as well as developing a proposal that led to a bidding war, architecting a map/outline, writing the book and creating/managing the day-to-day process. result: 7,000 pre-sold copies alone, amazon bestseller, plus Dr. Francis is now in talks to further develop this franchise into a reality TV show. https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711384855103-8VSWALW3BA3MQWOD5OLD/jlo.jpg Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711385579795-7DAZDBMNLGINJMMS8O0Q/contact.jpg Work https://images.squarespace-cdn.com/content/v1/5d1bfb8a876df300018b0256/1711389124670-X8H3TUN2H4E5OPJYZTXK/rockstar.jpg Work https://www.stacybakermasand.com/decode-magazine-henson daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471040537959-8LJYIFBUAZEM23PH4EPD/illo-landscape-head.jpg DeCode Magazine https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471040508396-CA7K5WA7BCEY9DVEQO0K/illo-landscape-head.jpg DeCode Magazine This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1470950880481-OLI0JGRJVG2WGHJIFWP2/illo-portrait.jpg DeCode Magazine This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1470950798041-AAE1CFHZ9WDT3VUN7DON/illo-square-numbers.jpg DeCode Magazine This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1470950800958-0X5EEF2KSKTH6XHR8K8U/Wired_Genius_Piece_6_McQuade.jpg DeCode Magazine This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1470950800145-7YMDXNLIX9JMAJMUKOJK/Wired_Genius_Piece_5_McQuade.jpg DeCode Magazine This is the image caption — use this space to describe the image above https://www.stacybakermasand.com/vitus-magazine-henson daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478878764511-X003O09P2JGA32D53XSO/Scene-12-cover.jpg Vitus Magazine 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https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478883182991-ZEY00LO581FZCQ3VSKL9/Close-Up-5.jpg Vitus Magazine https://www.stacybakermasand.com/the-artesia-hotel-henson daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471246353905-0PHXRINC3QOZ394LFJB5/artesia-tub-color.jpg The Artesia Hotel https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471246296971-8V27EPXOT18HJ2D5E1XP/artesia-tub-color.jpg The Artesia Hotel This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478190569234-OT7A4YLZF9YDK0OH1XQ4/artesia-logo.png The Artesia Hotel https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478123142262-7ZFMYJKFJ976AMXWO94H/artesia-home.jpg The Artesia Hotel Minimal home page design showcasing the rooms and encouraging bookings https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478188147974-EJ86XAWJ3PKM78W67KOF/artesia-mobile.jpg The Artesia Hotel https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478123139562-WRFZ0PYIMA007V8GJS9Z/artesia-events.jpg The Artesia Hotel This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478123141705-0EZGRINIH1RBEVH10QL5/artesia-amenities.jpg The Artesia Hotel This is the image caption — use this space to describe the image above https://www.stacybakermasand.com/brine-henson daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471225009775-AORJGQJN3F39JQQWQ6HW/2015-07-28-pickles-editorial-01-0072-v4-FINAL.jpg Brine https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471222741942-3FEEZ24RIE23LJN8EDHE/2015-07-28-pickles-editorial-01-0072-v4-FINAL.jpg Brine This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478122076465-YZXKYF0DIHC2B46RCXTX/brine-dill.jpg Brine Close-up of jar label design https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478190852564-YFZIFAPR693706Q35JCP/brine-logo.png Brine https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478122078084-EC2OWNS332DFRL1CTJ7H/brine-springmix.jpg Brine Close-up of jar label design https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478122076643-FPLYHXSGHFM9KXJV1QHH/brine-sauerkraut.jpg Brine Close-up of jar label design https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471223881012-T1H400MW3B0SNR3N65BY/3-up.jpg Brine https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478122075379-TL22IWEDBQAWWNXNMPIM/brine-benishoga.jpg Brine Close-up of jar label design https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471222600421-EE368OU6CH8I0SUH2CQ9/pickles-blog-cucumber-on-yellow-v1-FINAL.jpg Brine Art direction and palette for branding https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471222554226-QSA587VL87M6S28P2O3U/2015-07-31-pickles-editorial-04-0069-v4-FINAL.jpg Brine Art direction and palette for branding and presentation https://www.stacybakermasand.com/matter-henson daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478116491599-45AYS3SASUEGIY84LMP4/matter-intro.jpg Matter https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478116419503-64909HZC5WB9WMYFL5GT/matter-intro.jpg Matter This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1472072472114-2R280PK4YXM5T5XUSVD9/matter-logo-9up.png Matter Logo and branding treatment 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https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478116422913-4KDILOP3RLHDJONL3IYI/matter-web-item.jpg Matter Product item page and UI design for their commerce web site https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478116421763-PYJ54U07J1S2OZGE2I2B/matter-web-collection.jpg Matter https://www.stacybakermasand.com/chotto-motto-henson daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471221050932-VHV25KALQ3PF8KDU2APU/ramen-branding-menu-food.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1472511970080-V8YQAJCLZD2GY4MUKBA7/chotto-motto-intro.jpg Chotto Motto This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478190522444-3V6UY0DHMHMQT7JO7G10/chotto-motto-logo.png Chotto Motto https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1472511967340-07HN370TFWBKWZRUKI38/chotto-motto-cards.jpg Chotto Motto This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478188112685-PBZTIF4QNO35GIS9OF8U/chotto-motto-mobile.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1472511965521-ZUGMA0SBDY59ELE30IPL/chotto-motto-dekstop-home.jpg Chotto Motto Home page design https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478120610985-8K84JF2Z5CU6H98N3FCF/chotto-motto-laptop-chef.jpg Chotto Motto Laptop view of the Chef page design https://www.stacybakermasand.com/bio-contact-henson daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1475192407133-86GZBR2S5Z96VVSXBZ8K/Stocksy_comp_856497.jpg Bio/Contact